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Assignment #9: Lettermark or Wordmark

10 May, 2011

A LETTERMARK is a type of logo consisting wholly of an abbreviation – Usually a company’s initials. When building a brand, companies oftne do so using lettermarks. This is especially true when a company’s name may be hard to pronounce, or when there is difficulty translating a company’s name when doing business on an international level

Another type of logo is called the WORDMARK. This includes a company’s name or brand into a stylized font that tries to convey the idea of what the company is about. Typically, script fonts are used to imply a sense of formality or refinement whereas thick fonts display strength and power.

For this assignment, design a lettermark and a wordmark. First, choose a company name from the list below. Decide whether a lettermark of a wordmark style logo would be a more appropriate design. Research the industry, colourfont, etc. and sketch at least 5 possible designs and/or variations. Then, create the logo in Illustrator.

Second, choose a different company name. If you’ve already created a lettermark, then design a wordmark for this company or vice-versa. Research the industry, colourfonts, etc. and sketch at least 5 possible designs and/or variations. Then, create the logo in Illustrator.

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I chose to create MAG, or Metro Art Guild and “BB” for Barky’s Biscuits.

I happen to prefer the Barky’s Biscuits logo (bottom, BB).

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