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Assignment #8: Company Logos

30 April, 2011

For this assignment, you will design two combination marks, Begin by choosing a company name from the bucket. Decide which industry this company fits into. Be sure your logo reflects the characteristics and feel of that industry. You will need to add colour that is relevant to the design and theme. Your two logos should be completely different in design. As well, one of them will have two colours, the other will have three. Research and determine your intended audience, appropriate colours and style for the company/industry. Sketch at least 10 different thumbnail variations. From there, choose your best to begin designing in illustrator.

Don’t forget to use Pantone colours and focus on SIMPLIFYING and STYLIZING your artwork to add interest.

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Out of the bucket, I blindly chose Prime Steak House and designed two logos for this. I chose a simple logo and a slightly more complex logo.

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